Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2011-06-14
2011-06-14
Le, Khanh H (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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C705S014690, C705S014460, C705S014710, C705S014270
Reexamination Certificate
active
07962363
ABSTRACT:
A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.
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Eliahou Uzi
Kalter Scott D.
Patel Dorab
Brinks Hofer Gilson & Lione
Le Khanh H
Yahoo ! Inc.
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