Online game advertising system

Details Online game advertising system Online game advertising system

2003-01-24

2010-06-01

Zeender, F. (Department: 3627)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

C705S014270, C463S040000, C463S041000, C463S042000, C463S043000

Reexamination Certificate

active

07729946

ABSTRACT:
In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.

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