Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2001-06-15
2010-12-28
Boveja, Namrata (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S014270, C725S039000
Reexamination Certificate
active
07860742
ABSTRACT:
An improved method of marketing is disclosed in which in which a particular marketing website logo is displayed during a television commercial, following which consumers who viewed the commercial can log onto the marketing website and participate in an interactive online contest which will increase awareness of the advertised product or service and thereby reinforce the offline television advertising seen by the consumers. The marketing website offers incentives to consumers who view television commercials and in response log onto the site, so that when consumers view a television commercial which displays the marketing website logo, they will immediately associate the logo with the marketing website and with the opportunity to either obtain something desirable or, more particularly, the opportunity to win a substantial prize at no cost to them. Thus, there exists an incentive which many consumers will find highly desirable, making them highly motivated to move to the second phase of the commercial, which thus extends far beyond the brief seconds of the actual television commercial in further increasing advertised product awareness and reinforcing the television commercial itself.
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Vanessa O'Connell. Bacardi Brings Out the Bottle in Cable-TV Ad for Amaretto—Spot is Firm's First to Blatantly Display Product. May 2, 2001. The Wall Street Journal Europe. p. 25.
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Internet Archives WayBack Machine. Monster.com. http://web.archive.org/web/20010418150929/momentum.monster.com/ from Apr. 18, 2001.
Boveja Namrata
Reinhart Boerner Van Deuren S.C.
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