Data processing: database and file management or data structures – Database design – Database and data structure management
Reexamination Certificate
2011-08-02
2011-08-02
Lu, Kuen S (Department: 2167)
Data processing: database and file management or data structures
Database design
Database and data structure management
C705S014270
Reexamination Certificate
active
07991800
ABSTRACT:
The present invention involves a computer system and method which implements a marketing management system. The computer comprises a processor, at least one database containing marketing information, and a database segmentation manager the segmentation manager is coupled to the processor and database. The database segmentation manager includes a node organizer for maintaining concatenated nodes defining a subset of data from the database. The node organizer includes a dataset node for creating a subset of said database according to query criteria and creating a temp table storing a portion of the fields and rows obtained by the query criteria. The segmentation manager further includes universe display software enabling an external user to view the database and nodes. The computer further has a graphic workflow manager capable of providing a visual representation with a plurality of items from the database and having a place and an order of a plurality of work tasks relating to the database.
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Burrous Paul J.
Kelsey Matthew J.
Knapp Curtis A.
Lawrence John A.
Sublette Tim A.
Aprimo Incorporated
Baker & Daniels LLP
Lu Kuen S
Rayyan Susan F
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