Network real estate analysis

Details Network real estate analysis Network real estate analysis

2002-07-25

2010-02-09

Etienne, Ario (Department: 2457)

Electrical computers and digital processing systems: multicomput

Remote data accessing

C709S228000, C715S736000, C715S738000, C715S745000, C715S811000, C715S962000

Reexamination Certificate

active

07660869

ABSTRACT:
A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content. Such an analysis may be performed using a graph or tabular data.

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