Network communications marketing system

Details Network communications marketing system Network communications marketing system

1996-12-27

1998-12-29

Geckil, Mehmet B.

39520047, 395762, G06F 1516

Patent

active

058548971

ABSTRACT:
A communications marketing system allows a client station accessing a computer network through a Network Service Provider (NSP) to receive advertisements whenever the connection path between the client station and the NSP is idle. The NSP monitors traffic to/from the client station to determine when the connection path is idle. An announcement server connected to the NSP transmits advertising messages and other information to the client station when the connection path is idle. The advertisements are displayed in a predetermined location of a browser client window of the client station. The advertisements can be played/displayed for a predetermined time period.

REFERENCES:
patent: 5451839 (1995-09-01), Rappaport et al.
patent: 5530852 (1996-06-01), Meske, Jr. et al.
patent: 5572643 (1996-11-01), Judson
patent: 5717860 (1998-02-01), Graber et al.
patent: 5724424 (1998-03-01), Gifford
patent: 5737619 (1998-04-01), Judson
Elliott, "Advertising. Juno Would be Delighted to Handle Your E-mail Free, but She Would Like Something in Return", The New York Times, Apr. 22, 1996, p. D11.
Verity, "Free E-mail, but With a Catch", Business Week, Apr. 29, 1996, p. 8 .

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