Radiant energy – Photocells; circuits and apparatus – Optical or pre-photocell system
Patent
1989-09-11
1991-07-16
Nelms, David C.
Radiant energy
Photocells; circuits and apparatus
Optical or pre-photocell system
2502221, G01V 904
Patent
active
050327160
ABSTRACT:
Supermarket point of purchase advertising typically consists of advertisements, brochures, coupons and the like disposed on shelving units. To attract prospective purchasers to such advertising and to constitute point of purchase advertising itself, there is disclosed a shelf-edge mounted device which senses an approaching shopper and then delivers an audio message. The device has an optical sensor which is pointed underneath a shelf and towards the interior of the shelving unit, and detects the shadow of the approaching shopper cast on the back of the shelving unit. A background plate in the field of view of the sensor improves its sensitivity.
REFERENCES:
patent: 3509288 (1970-04-01), Leventhal
patent: 3946224 (1976-03-01), Allera et al.
patent: 4642454 (1987-02-01), Carlson
patent: 4644147 (1987-02-01), Zublin
Lam Frank
Verge Clarence A.
Coleman Henry D.
Lam Frank
Nelms David C.
Sudol R. Neil
Whitwell Keith Leslie
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