Most informative thresholding of heterogeneous data

Details Most informative thresholding of heterogeneous data Most informative thresholding of heterogeneous data

2006-04-04

2011-11-08

Nguyen, Nga B. (Department: 3684)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S007380, C705S002000, C705S002000, C705S014270, C705S035000

Reexamination Certificate

active

08055532

ABSTRACT:
A method of thresholding of a database of customer purchasing history using a computer, includes providing a customer purchase history database including data regarding customer satisfaction, awareness of vendor brands, previous purchasing history, and size of customer budget, providing a predetermined threshold regarding the data, establishing, in the computer, boundaries surrounding the predetermined threshold, splitting the data, in the computer, to maximize the differences in the data across the split; generating, in the computer, a model of the data, in the computer, based upon the split, and allocating marketing resources based upon the model.

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