Supports: racks – Special article – Stacked articles
Reexamination Certificate
1998-08-10
2001-01-09
Stodola, Daniel P. (Department: 3634)
Supports: racks
Special article
Stacked articles
C211S184000, C211S187000, C248S242000
Reexamination Certificate
active
06170678
ABSTRACT:
BACKGROUND OF THE INVENTION
One of the most important aspects of the industry of manufacturing and distributing consumer products such as snacks, fried foods, bread, cookies, sweets and similar items, is the way in which the products are displayed to the consumer at points of sale.
Consumer products should be displayed in such a way that they are always within the consumer's reach, well ordered and classified in the display; in addition, the display must facilitate the substitution and replacement of such products by distribution personnel.
Market studies have demonstrated that the sales of a product increase significantly when the product is permanently “put forward,” i.e., whenever the products are placed at the front of the display, so as to catch the attention of the consumer and allow for easy removal from the display.
On the other hand, the consistency, weight and geometry of products packed in plastic bags, for example snacks, make it particularly difficult for the displayed products to remain well ordered, and to be pushed towards the front of the display.
Several types of displays are known for consumer products, generally consisting of a series of shelves and panels with divisions in order to accommodate in rows the various products to be exhibited for sale. However, these displays do not keep the product up front and are difficult for the distributors to replenish.
Another known type of display is that which is described in Mexican patent application No. 9603837, which has the advantage of maintaining the products in order and permanently at the front of the display, while also facilitating their filling by the distributors. However, in spite of its advantages, said display has a relatively complicated structure, in which all the shelves of the display are displaced upwards and downwards together, and the products are placed on trays with pre-established sizes, which limit the placement of products of different sizes on the display. On the other hand, due to the structural characteristics of this display, it is certainly difficult to quickly assemble and disassemble it, which makes its transport and distribution to points of sale difficult.
In view of the above, one of the objectives of this invention is to supply a product display which keeps the products orderly and permanently at the front of the display, in spite of their gradual removal from the display.
Another objective of this invention is to supply a versatile consumer product display, allowing the display of products of various sizes, height and width, with simple adjustments in its configuration.
Another objective of the invention is to supply a display that facilitates the distribution, counting, and accommodation of the products at the point of sale.
Yet another objective of this invention is to supply a modular display, with a simple structure and construction, facilitating its transport and assembly at the point of sale.
These and other objectives of the invention will become apparent from the description of the preferred embodiment detailed below.
BRIEF DESCRIPTION OF THE INVENTION
This invention concerns a modular product display which includes:
a support frame
90
;
several modular display shelves
11
,
13
,
15
,
17
and
19
, which can be displaced by revolving them upwards and downwards in relation to the back of the support frame
90
;
in which the structural elements
94
of said frame
90
include at least one longitudinal row of grooves
95
suitable to receive said display shelves in various positions, depending on the height of the product to be displayed;
each of said modular display shelves includes a support grille
70
, two elements for containment at the ends
40
, several intermediary containment elements
50
of the products to be displayed, which may be slid laterally on the support grille
70
in order to adjust to the width of the products to be displayed, frontal securing elements
60
to secure the containment elements, and bracket elements
80
which join said display shelves
11
,
13
,
15
,
17
and
19
, to said frame
90
, and allow the front end of said display shelves to rotate upwards and downwards in relation to the frame, and to maintain the display shelf in an inclined lower position, or in a horizontal upper position;
as such, the modular display allows products of various sizes to be displayed, with the product sliding through the containment elements towards the front of the display, as the consumers remove the products contained therein.
REFERENCES:
patent: D. 139534 (1944-11-01), Adams
patent: 996636 (1911-07-01), Gabriel
patent: 1700212 (1929-01-01), Arlt
patent: 1760854 (1930-05-01), Wright
patent: 1961394 (1934-06-01), Rothe
patent: 2319589 (1943-05-01), Drinkwater
patent: 2572780 (1951-10-01), Tackenberg
patent: 3272528 (1966-09-01), Young et al.
patent: 3628807 (1971-12-01), Ballwin et al.
patent: 3797842 (1974-03-01), Swick, Jr. et al.
patent: 3861702 (1975-01-01), Wilson
patent: 3891228 (1975-06-01), Rhinehart et al.
patent: 4067265 (1978-01-01), Watson
patent: 4094526 (1978-06-01), Clarke et al.
patent: 4679805 (1987-07-01), Cunningham
patent: 4793497 (1988-12-01), Hall et al.
patent: 4901872 (1990-02-01), Lang
patent: 5040690 (1991-08-01), van der Schoot
patent: 5718441 (1998-02-01), Kern et al.
Harris Erica B
Recot Inc.
Rothwell Figg Ernst & Manbeck
Stodola Daniel P.
LandOfFree
Modular display for consumer products does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Modular display for consumer products, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Modular display for consumer products will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-2548834