Modeling a multifunctional firm operating in a competitive marke

Details Modeling a multifunctional firm operating in a competitive marke Modeling a multifunctional firm operating in a competitive marke

1998-05-05

2000-03-28

MacDonald, Allen R.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

705 28, G06F15300

Patent

active

06044357&

ABSTRACT:
A computer-implemented method for merging product marketing control, and product inventory control, based on funds availability and funds allocation from the finance division. The computer-implemented method generates a segment-level consumer choice model for a plurality of competing brands, and aggregates that to a market-level consumer choice model. For each of a plurality of feasible marketing strategies, a brand-level demand is estimated, based on the consumer choice models. Based on a predetermined cost for each of the feasible marketing strategies, and on estimated revenues and estimated costs resulting from the corresponding estimated demand, a maximum profit yielding feasible strategy is determined.

REFERENCES:
patent: 5596493 (1997-01-01), Tone et al.
patent: 5630070 (1997-05-01), Dietrich et al.
patent: 5634255 (1997-06-01), Bishop
patent: 5765143 (1998-06-01), Sheldon et al.

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