Methods, systems, and products for classifying subscribers

Details Methods, systems, and products for classifying subscribers Methods, systems, and products for classifying subscribers

2008-10-08

2010-02-09

Lonsberry, Hunter B. (Department: 2421)

Interactive video distribution systems

Operator interface

To facilitate tuning or selection of video signal

C725S034000, C725S025000, C725S040000

Reexamination Certificate

active

07661118

ABSTRACT:
Methods, systems, and products are disclosed for classifying a subscriber. An event record is formed comprising at least one command from at least one subscriber and a time associated with the at least one command. Data describing the at least one event record is merged with data describing media programming to form data describing an event timeline that describes the at least one command and the media programming selected by the at least one subscriber over a period of time. Purchasing data describing the at least one subscriber's purchase is retrieved and compared to the data describing the event timeline. The at least one subscriber is classified in a category when the data describing the event timeline indicates that the at least one subscriber viewed an advertisement and the purchasing data indicates that the at least one subscriber afterwards purchased an advertised product or service.

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