Electrical computers and digital processing systems: multicomput – Remote data accessing – Using interconnected networks
Reexamination Certificate
2006-01-30
2010-10-19
Winder, Patrice L (Department: 2445)
Electrical computers and digital processing systems: multicomput
Remote data accessing
Using interconnected networks
C709S215000
Reexamination Certificate
active
07818399
ABSTRACT:
An e-commerce outsourcing system and method provides hosts with transparent, context-sensitive e-commerce supported pages. A plurality of visually perceptible elements associated with and identifying a source of a host's web page are stored in the form of data in a computer database for future use. The host includes one or more links within a page on the host website that correlate with a selected commerce object, which may be contextually related to material in the page. The commerce object can be a buying opportunity for a product of a third-party merchant, a product category containing a plurality of products of third-party merchants, or a dynamic selection indicator of a merchant's product. A plurality of hosts may choose to link to the same commerce object. Upon activation of the link displayed by a particular host website, a visitor computer is served with a page displaying the visually perceptible elements associated with that specific host's website and information associated with the commerce object correlated to the link. Where the commerce object is a dynamic selection indicator, the content is selected at the time of activation based upon an analysis of the page containing the activated link.
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Anderson Richard A.
May William R.
Michaels Joseph R.
Ross Daniel D.
Ross, Jr. D. Delano
DDR Holdings, LLC
Hoffman Louis J.
Winder Patrice L
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