Methods and systems for selecting and presenting content...

Details Methods and systems for selecting and presenting content... Methods and systems for selecting and presenting content...

2007-03-06

2010-06-15

Trujillo, James (Department: 2159)

Data processing: database and file management or data structures

Database and file access

Post processing of search results

C707S780000, C707S765000, C348S734000

Reexamination Certificate

active

07739280

ABSTRACT:
A method of selecting and presenting content based on inferred user preferences is provided. The method includes providing a set of content items having associated descriptive terms and receiving search inputs from an input device and presenting a corresponding subset of content items. The method includes receiving selection actions of content items and analyzing the descriptive terms associated with the selected content items to learn a composite set of preferred descriptive terms of the plurality of users of the input device. The method includes inferring preferences of individual users from the composite set of preferred descriptive terms by decomposing the composite set of preferred descriptive terms into individual sets of preferred descriptive terms. The decomposition act utilizes prespecified statistical models of preferences. The method includes, in response to receiving subsequent user search input, selecting and ordering a collection of content items based on the inferred preferences of said individual user.

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