Methods and systems for defining targeted marketing...

Details Methods and systems for defining targeted marketing... Methods and systems for defining targeted marketing...

2006-02-21

2006-02-21

Diaz, Susanna M. (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07003476

ABSTRACT:
Methods and systems for increasing the efficiency of marketing campaigns are disclosed. A targeting engine is used for analyzing data input and generating data output. The method includes the steps of using historical data to determine a target group based upon a plurality of embedded models and directing the marketing campaign towards the target groups flagged by the models.

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