Methods and systems for analyzing marketing campaigns

Details Methods and systems for analyzing marketing campaigns Methods and systems for analyzing marketing campaigns

2005-11-29

2005-11-29

Hafiz, Tariq R. (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

06970830

ABSTRACT:
Methods and systems for analyzing the success of a marketing campaign by using campaign results and an original campaign database are disclosed. The method includes the steps of profiling results of the marketing campaign against a list of user defined dimensions (analytic models may be used to derive dimensions) and assigning a score to the results of the marketing campaign.

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