Methods and apparatus for presenting advertisements based on...

Details Methods and apparatus for presenting advertisements based on... Methods and apparatus for presenting advertisements based on...

2008-02-01

2011-11-01

Kumar, Pankaj (Department: 2424)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

C725S034000, C725S035000, C725S036000

Reexamination Certificate

active

08051442

ABSTRACT:
Various embodiments of apparatus and/or methods are described for presenting advertisements in association with broadcast video content on a presentation device in a non-residential location. The advertisements are identified based on characteristics of the non-residential location, such as goods or services offered at the non-residential location. The advertisements may be presented simultaneously with the broadcast video content, or may be used as substitute content to replace interstitials within the broadcast video content.

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