Methods and apparatus for inserting content into...

Details Methods and apparatus for inserting content into... Methods and apparatus for inserting content into...

2011-04-05

2011-04-05

Shingles, Kristie D (Department: 2448)

Electrical computers and digital processing systems: multicomput

Distributed data processing

Client/server

C709S201000, C709S231000

Reexamination Certificate

active

07921156

ABSTRACT:
Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation.

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