Methods and apparatus for determining or inferring influential r

Details Methods and apparatus for determining or inferring influential r Methods and apparatus for determining or inferring influential r

1998-04-24

2000-11-21

Swann, Tod R.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

705 1, 705500, 705 8, 705 9, 705 7, G06F 1760

Patent

active

06151585&

ABSTRACT:
Resource usage data is used to infer degrees of influence between users. Once such inferences are made, a directed graph representation of the users and the inferred "influence" between the users can be generated. "Influential rumormongers" can then be determined from the directed graph, for example, by using a greedy graph covering algorithm. In this way, marketing information can be targeted to "influential rumormongers" to optimize its dissemination and impact. If actual (explicit) data regarding the influence between users is known, such data may be used to refine or replace at least some edge values.

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