Method to promote and distribute multimedia content using...

Details Method to promote and distribute multimedia content using... Method to promote and distribute multimedia content using...

2007-03-20

2010-11-30

Mullen, Thomas J (Department: 2612)

Communications: electrical

Condition responsive indicating system

With particular coupling link

C340S010510, C340S572400, C455S456100

Reexamination Certificate

active

07843334

ABSTRACT:
The present invention provides a method to advertise consumer items that are used in outdoor activities. It utilizes radio frequency identification (RFID) tags, computers, PDAs, and cell phones to link, record, and retrieve positional, personal, and historical data. The personalization and association of an object to a unique event by the consumer will lead to enhanced value of a product. Information that is stored on cell phones, PDAs, computers, and external databases are transferred as multimedia messages. The information is cataloged and organized using the unique RFID number. The subject line of the multimedia message is the RFID tag number. The system can be used to advertise recreational events and commercial items such as skis, coats, hats, shoes, shirts, pants, gloves, sunglasses, surfboards, bicycles, wetsuits, cell phones, computers, golf clubs, golf balls, fishing poles, and lures. The association of RFID tags, consumer items, and memorable events is used to disseminate and promote brand names, copyrights, and trademarks.

REFERENCES:
patent: 2004/0074966 (2004-04-01), Holzer
patent: 2004/0088231 (2004-05-01), Davis, Jr.
patent: 2004/0201738 (2004-10-01), Moores et al.
patent: 2005/0264421 (2005-12-01), Yun
patent: 2006/0065741 (2006-03-01), Vayssiere
patent: 2006/0174353 (2006-08-01), Ryal
patent: 2007/0042844 (2007-02-01), Stote et al.
patent: 2007/0106618 (2007-05-01), Wu et al.

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