Method, system, and computer readable medium for ranking and...

Details Method, system, and computer readable medium for ranking and... Method, system, and computer readable medium for ranking and...

2007-12-17

2010-10-12

Smith, Jeffrey A (Department: 3625)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

C705S027200

Reexamination Certificate

active

07813965

ABSTRACT:
Techniques described enable an entity, such as a company employing an e-commerce website, to leverage user-provided content, such as customer reviews of an item, to better customers' shopping experiences. To do so, customer reviews pertaining to an item may be examined to determine if the reviews contain links to other items. These links within the customer reviews may then be aggregated and sorted (e.g., ranked) according to certain criteria. The links may be sorted based on a number of times that the links are used in the reviews and/or on ratings of the items associated with the links. One or more of the links may then be displayed on the website. For instance, these links may appear on an item review page adjacent the customer reviews. Customers navigating to the item review page may then peruse the customer reviews as well as the displayed links that customers have used within the reviews.

REFERENCES:
patent: 7302429 (2007-11-01), Wanker
patent: 7552068 (2009-06-01), Brinkerhoff
patent: 2007/0294127 (2007-12-01), Zivov
patent: 2008/0288481 (2008-11-01), Zeng et al.
patent: 2009/0150832 (2009-06-01), Keller et al.
Amazon http://www.amazon.com/Internet Archive (Aug. 27, 2007)—http://web.archive.org/web/20070827231639/http://www.amazon.com/.
Amazon http://www.amazon.com/ Internet Archive (Aug. 27, 2007)—http://web.archive.org/web/20070827231639/http://www.amazon.com/.

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