Method, system and apparatus for playing advertisements

Electrical computers and digital processing systems: multicomput – Computer-to-computer protocol implementing – Computer-to-computer data streaming

Reexamination Certificate

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Details

C709S217000, C709S219000, C709S203000, C725S036000, C725S042000, C725S105000, C725S143000, C725S014000

Reexamination Certificate

active

08069262

ABSTRACT:
Embodiments of the present invention provide method, system and apparatus for playing advertisements during buffering time in network living broadcasting. The method includes: obtaining, by a network living broadcasting client, streaming media data of a channel currently watched by a user, obtaining an advertisement content file corresponding to the channel, triggering to play the advertisement content file; stopping play the advertisement content file when the amount of the streaming media data retrieved by the network living broadcasting client reaches a pre-determined quantity, and starting to play the streaming media data retrieved. The system includes an advertisement server and a network living broadcasting client.

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