Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2002-02-20
2008-10-14
Boyce, Andre (Department: 3623)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S007380
Reexamination Certificate
active
07437307
ABSTRACT:
A method for relating multiple independent databases uses a graphical interface allowing market researchers to conveniently model different prototype forecast scenarios based on specific choices for ad campaign portfolio distributions among specific types of advertising vehicles, media vehicles or advertising media such as television or magazine print, for example. The method solves the classic regression-to-mean problem associated with the prior art fusion approach and requires less computer processing time and/or user expertise.
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Hardesty, Linda: New Wave of Optimizers Wed Products to Shows, Mar. 6, 2000, Cable World, v12 N10, p. 22 [Dialog: File 9].
Appel Harry
Kolokoltsev Valeri
Lancaster Kent M.
Panno Corey V.
Stepanov Alexander
Boyce Andre
Buckley, Maschoff & Talwalker LLC
Telmar Group, Inc.
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