Method of quantitative analysis of corporate communication...

Details Method of quantitative analysis of corporate communication... Method of quantitative analysis of corporate communication...

2003-08-26

2011-12-13

Vu, Bai D (Department: 2165)

Data processing: database and file management or data structures

Database and file access

Post processing of search results

Reexamination Certificate

active

08078616

ABSTRACT:
A method for the analysis, benchmarking, and finally improvement of communications pertaining to the field of public relations is described. The methodology is based on a massively quantitative approach suitable for numerical processing. Furthermore, it takes into account data outside the realm of communications and the press, such as a company's commercial and financial market performance to normalise the quantitative results and facilitate comparisons between competitors. Taking into account proprietary data such as the communication budget of a client the performance of the communications effort can be benchmarked objectively. Finally, the method offers the resulting key performance indicators to a wide audience within the client company in a “cock-pit” style manner.

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