Method of measuring the creative value in communications

Details Method of measuring the creative value in communications Method of measuring the creative value in communications

1997-08-04

1999-11-23

Trammell, James P.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

705 10, 705402, 348 2, 348 1, 358447, 358469, 455 42, H04N 700, G06F 1521

Patent

active

059917342

ABSTRACT:
This invention relates to a method for measuring the creative value added to a communication, such as an advertisement in the media of print, television or radio. In a preferred embodiment, the invention provides a quantitative measure of the creative value added to a communication. To this end, a communication test sample is compared to a creativity neutral control which is a communication which intentionally lacks any creativity.

REFERENCES:
patent: 4647964 (1987-03-01), Weinblatt
patent: 5041972 (1991-08-01), Frost
patent: 5227874 (1993-07-01), Kohorn
patent: 5812642 (1998-09-01), Leroy
Kover et al, To whom do advertising creatives write? An inferential answer, Journal of Advertising Research, Jan. 1, 1997.

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