Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2008-01-15
2008-01-15
Diaz, Susanna M. (Department: 3694)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S014270
Reexamination Certificate
active
07319973
ABSTRACT:
A new system of analyzing advertising revenue derivation is provided that is particularly useful for predicting an amount of revenue that can be expected from advertisements placed in a business directory book having a certain geographic coverage. The system comprises estimating a preference factor of advertisers located in a first geographic area of placing advertisements in other geographic areas. This preference factor, along with other demographic data, is used to calculate a choice probability that advertisers will choose to place an advertisement in one business directory book over other competing books. A total amount of expected revenue for each particular geographic area within a metropolitan area is calculated. Finally, the total amount of expected revenue attributable to a particular business directory book is predicted based on the choice probability and the total amount of expected revenue for each geographic area.
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Cermak Gregory Wayne
Tobin Roger L.
Diaz Susanna M.
Verizon Laboratories Inc.
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