Method of embedding advertisements in communication

Details Method of embedding advertisements in communication Method of embedding advertisements in communication

1999-03-16

2011-10-18

Retta, Yehdega (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C717S174000

Reexamination Certificate

active

08041604

ABSTRACT:
A system and method for advertising wherein a communication from a sending party to a receiving party includes one or more advertisements. Such communication could include one or more of an email, a voice mail, a voice communication (i.e. a telephone call or internet based telephony communication), a facsimile message, a pager message, or any other suitable electronic communication. In a preferred embodiment, the communication is an email sent from a sending party to a receiving party, wherein the email includes an advertisement for a product or service used by the sending party. Such advertisement could include a “testimonial” from the sending party, who's credibility is established with the receiving party. In another preferred embodiment, the advertisement could be for a software program installed and operated on a computer system used by the sending party. The advertisement is included in the email message of the sending party as a result of an election made by the sending party during installation of the software program. The advertisements can be structured in a multi-level marketing type organization including trusted and credible reporting systems to account for each participant's advertising efforts.

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