Method of delivery, targeting, and measuring advertising over ne

Details Method of delivery, targeting, and measuring advertising over ne Method of delivery, targeting, and measuring advertising over ne

1996-10-29

1999-09-07

Dinh, Dung C.

Electrical computers and digital processing systems: multicomput

Remote data accessing

Accessing a remote server

705 14, 707501, G06F 1730, G06F15100

Patent

active

059480610

ABSTRACT:
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

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