Method of delivery, targeting, and measuring advertising...

Details Method of delivery, targeting, and measuring advertising... Method of delivery, targeting, and measuring advertising...

2011-04-19

2011-04-19

Laneau, Ronald (Department: 3714)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07930207

ABSTRACT:
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

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