Method of conducting marketing research by using video tape prod

Details Method of conducting marketing research by using video tape prod Method of conducting marketing research by using video tape prod

1987-12-03

1990-01-02

Richardson, Robert L.

Facsimile and static presentation processing

Facsimile

Recording apparatus

360118, 360 55, H04N 5782

Patent

active

048917125

ABSTRACT:
A new use of manufacture is disclosed. The marketing research method includes preparing a video tape for viewing by a member of a defined research sample. The tape is placed into a cassette and supplied to the member. In some cases the tape is viewed on a one-time basis. The survey material is collected and analyzed.

REFERENCES:
patent: 3612774 (1971-10-01), Wiklund
patent: 4017905 (1977-04-01), Convertine et al.
patent: 4395740 (1983-07-01), Yuen et al.
patent: 4466584 (1984-08-01), Chevalier et al.
patent: 4482104 (1984-11-01), Saito
patent: 4656548 (1987-04-01), Pfefferkorn et al.
patent: 4660115 (1987-04-01), Westfall et al.
patent: 4660116 (1987-04-01), Westfall et al.

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