Method of collecting response data from direct mail advertising

Details Method of collecting response data from direct mail advertising Method of collecting response data from direct mail advertising

1985-12-23

1988-06-21

Trafton, David L.

Registers

Systems controlled by data bearing records

235462, 235487, G06F 1520

Patent

active

047526750

ABSTRACT:
A method for determining the effectiveness of a mass advertising wherein each advertising material sent to a particular addressee is encoded before sending with its unique identifying bar code bymbol. The material invites each addressee to return to the sender at least the portion of the material containing the symbol. The returned symbols are read and the information encoded in the symbol is transmitted to a computer containing a master file list of the respective symbols associated with the corresponding addressees. The information from the returned symbols is compared with the master file list for analysis of the effectiveness of the advertising.

REFERENCES:
patent: 2224646 (1940-12-01), Friedman et al.
patent: 3760161 (1973-09-01), Lohne et al.
patent: 4476381 (1984-10-01), Rubin
patent: 4511793 (1985-04-01), Racanelli
patent: 4603232 (1986-07-01), Kurland et al.
patent: 4660221 (1987-04-01), Dlugos

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