Method of advertising on line during a communication link...

Details Method of advertising on line during a communication link... Method of advertising on line during a communication link...

2005-05-10

2005-05-10

Luu, Sy D. (Department: 2174)

Data processing: presentation processing of document, operator i

Operator interface

For plural users or sites

C715S744000, C715S804000, C715S962000, C705S014270, C709S203000

Reexamination Certificate

active

06892354

ABSTRACT:
Method of advertising on-line during, for example, a world wide web session is provided by downloading full page advertisements from a predetermined site (e.g., remote server) to a user's computer during a communication link idle time. The downloaded advertising data are stored and then displayed when the user makes a request to retrieve new data, for example, a hyperlink request to a selected remote server. The advertisement remains displayed while the connection to the selected remote server is made and at least until a portion of new content data is transmitted to the user terminal.

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Patent Abstracts of Japan vol. 015, No. 476 (E-1140), Dec. 4, 1991 of JP 03 204 259, (Nippon Telegr & Teleph Corp), Sep. 5, 1991, pp. 365-368.

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