Television – Two-way video and voice communication – User positioning
Patent
1994-04-29
1996-07-02
Kostak, Victor R.
Television
Two-way video and voice communication
User positioning
348 7, 455412, 455 51, H04N 714
Patent
active
055327354
ABSTRACT:
Described is a technique for an interactive television ("ITV") system wherein viewers are allowed to select a desired level of advertisements with which they are provided. The technique comprises transmitting to a interactive services subscriber location a program and a set of advertisements (collectively referred to as a "show"). The set of advertisements is selected based upon an input from a user associated with the interactive services subscriber location. The input comprises an indicator of an amount of advertisements in the set of advertisements. Another feature of the ITV system described is that it allows for adjusting an amount of a bill of a subscriber to interactive television services based upon the amount of advertisements viewed in a show.
REFERENCES:
patent: 5027400 (1991-06-01), Baji et al.
patent: 5319455 (1994-06-01), Hoartey et al.
Blahut Donald E.
Schell William M.
Story Guy A.
Szurkowski Edward S.
Acosta Juan G.
AT&T Corp.
Kostak Victor R.
Rosenblatt David M.
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