Method, medium, and system for automatically embedding...

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping

Reexamination Certificate

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Details

C705S026900

Reexamination Certificate

active

07933809

ABSTRACT:
The present solution can include a method for embedding information contained within a RFID tag into a video. A RFID tag can be loaded with item information specific to a product item. The RFID tag can then be attached to a physical item corresponding to the product item. While the physical item is being recorded, the RFID tag can be simultaneously scanned to obtain the item information automatically. The item information can then be embedded within the video at the time when the physical item is present. A user can view and interact with the generated video in a manner that permits the user to selectively view and/or otherwise utilize the embedded item information. For example, a user can opt to purchase an item appearing in the interactive video.

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patent: 2007/0188306 (2007-08-01), Tethrake et al.
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“RFID-Enabled Make-Up Simulator,” RFid Gazette, Feb. 13, 2006.
“Sponsored Feature: A Vision for RFID In-Store Consumer Observational Research,” RFID News, Oct. 20, 2003.

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