Method for tracking effectiveness of telephone response...

Telephonic communications – With usage measurement – Call charge metering or monitoring

Reexamination Certificate

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C705S014410, C705S014130, C705S014270

Reexamination Certificate

active

07848499

ABSTRACT:
A method of advertising a product, comprising assigning a respective telephone number to a plurality of advertising media elements is disclosed. Telephone numbers are assigned and calls are forwarded to be answered by a sales person or persons. The assignment of the telephone numbers to the sales person or persons is communicated to a computer based telephone services provider. The associated telephone number assignments are imprinted, audibly communicated or otherwise included in their respective advertising media elements. Response information such as the number of calls received by the telephone numbers in response to the advertising is recorded.

REFERENCES:
patent: 5903635 (1999-05-01), Kaplan
patent: 6018571 (2000-01-01), Langlois et al.
patent: 7424442 (2008-09-01), Wong et al.
patent: 2006/0018441 (2006-01-01), Timmins et al.
patent: 2007/0041527 (2007-02-01), Tuchman et al.

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