Method for staging motion picture content by exhibitor

Details Method for staging motion picture content by exhibitor Method for staging motion picture content by exhibitor

2005-06-28

2005-06-28

Fuller, Rodney (Department: 2851)

Optics: motion pictures

Methods

C352S040000

Reexamination Certificate

active

06912039

ABSTRACT:
A method for scheduling motion picture and promotional content for an audience at an exhibitor site includes the steps of: assembling an electronic play list (62) for the motion picture and for related promotional content. The play list (62) identifies at least one time slot (64) for presentation of the promotional content. An ad auction entry (32) is posted, soliciting a bid from an advertisement provider for purchase of the time slot (64). In response to a received bid, an advertisement is provided for the time slot (64) so that the advertisement can be downloaded from a networked advertisement provider.

REFERENCES:
patent: 6324519 (2001-11-01), Eldering
patent: 2004/0078268 (2004-04-01), Sprogis
patent: 2004/0181819 (2004-09-01), Theiste et al.
patent: WO 01/13301 (2001-02-01), None
Novation, Novad Leisure-Edition for Digital Cinema Advertising, Mar. 4, 2003.
Avica masters Digital Cinema from post production to digital cinema delivery systems, Dec. 2, 2002.
U.S. Appl. No. 10/309,867, filed Dec. 4, 2002, Walter C. Bubie et al.

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