Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2004-10-26
2011-11-08
Airapetian, Mila (Department: 3625)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
Reexamination Certificate
active
08055547
ABSTRACT:
A method of selecting a site for one or more retail units uses a database of information on existing units in a chain, including store sales or profits, site characteristics available from various databases, and information on marketing expenditure in the relevant market. Sales of potential new units are forecast abstracting from advertising efforts. Thus, potential profit characteristics of a site can be evaluated without regard to existing advertising programs. This corrects a major problem with existing approaches; site decisions can be made simultaneously with marketing allocation decisions.
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Kelly Thomas
Kiefer Nicholas M.
Lukianoff Michael
Stratieva Iassena
Wohlhueter Alex
Airapetian Mila
Baker & Hostetler LLP
Revenue Management Solutions, Inc.
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