Method for selecting electronic advertisements using machine...

Details Method for selecting electronic advertisements using machine... Method for selecting electronic advertisements using machine...

2011-03-22

2011-03-22

Boccio, Vincent (Department: 2158)

Data processing: database and file management or data structures

Database and file access

Preparing data for information retrieval

C707S750000, C707S751000

Reexamination Certificate

active

07912843

ABSTRACT:
A system for selecting electronic advertisements from an advertisement pool to match the surrounding content is disclosed. To select advertisements, the system takes an approach to content match that takes advantage of machine translation technologies. The system of the present invention implements this goal by means of simple and efficient machine translation features that are extracted from the surrounding context to match with the pool of potential advertisements. Machine translation features used as features for training a machine learning model. In one embodiment, a ranking SVM (Support Vector Machines) trained to identify advertisements relevant to a particular context. The trained machine learning model can then be used to rank advertisements for a particular context by supplying the machine learning model with the machine translation features measures for the advertisements and the surrounding context.

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