Supports: racks – Special article – Stacked articles
Reexamination Certificate
1999-10-19
2001-05-01
Gibson, Jr., Robert W. (Department: 3634)
Supports: racks
Special article
Stacked articles
C211S059300, C206S359000, C040S538000, C040S605000, C312S234000
Reexamination Certificate
active
06223912
ABSTRACT:
FIELD OF THE INVENTION
The present invention related to light industry, and more exactly, to a method for presenting a packaged product for its realization or advertisement, a stand for presenting a packaged product and a package for presenting a product on a stand.
BACKGROUND ART
A method for presenting a packaged product on a stand is known, the method consisting of placing each product unit enclosed in a package on inclined shelves arranged on a frame of the stand, in a plurality of rows and sequentially one behind another in each row with the possibility for forward movement of each following package in the row under the effect of its own weight to the point of removal of the first package in the row by a consumer, the row being limited by a rim.
Also known is a stand for presenting a packaged product, the stand comprising a frame having inclined shelves for the packages with a product, the shelves being secured to the frame and provided with rims.
Also known is a package for presenting a product on a stand having several inclined shelves with a rim, the shelves being arranged on the frame at an angle to the face plane of the stand, the package comprising a body having face and rear walls and a base (see, for example, U.S.A. Pat. No. 5,160,051, 1992).
A drawback of the known method, stand and package should be considered to be that the packages being presented are arranged in an arbitrary order, which makes it difficult for a consumer to select different type products, since the packages with products are placed without any system and do not form a single information stand, providing a consumer with the possibility of orientation when selecting a product. Wherein, the front sides of the packages, which are arranged on the inclined shelves, are inclined, i.e. are placed at some angle to the front wall of the stand. Then, in order for the consumer to see the package, it is necessary that the stand be suspended either above the eye level of the consumer or much lower in order to see the upper parts of the packages, but this is inconvenient for arrangement of the products on the stand and for selection of a product by a consumer.
SUMMARY OF THE INVENTION
The object of the present invention is to create a method for presenting a packaged product on a stand, wherein placement of a product on a special stand with the utilization of a three-dimensional matrix, developed for a certain set of products, makes it possible to place and present the packaged product clearly, in a systematic manner, making it easier for a consumer to select the product.
Another object of the invention is to create a special stand for presenting a packaged product, the construction of which stand makes it possible to place a product on the special stand with the utilization of a three-dimensional matrix, developed for a certain set of products, to present the packaged product clearly, in a systematic manner, and to make it easier for a consumer to select the product.
Another object at the base of the present invention is to create a package for presenting a product on a stand, the construction of which makes it possible to place the product on a special stand with the utilization of a three-dimensional matrix, developed for a certain set of products, to present a packaged product clearly, in a systematic manner, and to make it easier for a consumer to select a product.
The stated object is attained in a method for presenting a packaged product on a stand, comprising placing each product unit enclosed in a package on inclined shelves arranged on a frame of a stand, in a plurality of rows and sequentially one behind another in each row with the possibility for forward movement of each following package in the row under the effect of its own weight at the point of removal of the first package in the row by a consumer, the row being limited by a rim, in that in accordance with the invention, the frame and shelves of the stand are used to form a three-dimensional matrix, consisting of rows, lines and columns, in accordance with which each product unit is placed, the product unit being enclosed in a package, packages with an identical product are arranged in an according, designed for that package, row so that the face side of the package is disposed in a plane parallel to a plane of the face side of the stand, wherein the face sides of the packages of the first elements of the rows form a common face surface of the stand, providing information service during selection of the goods by the consumer and/or being a billboard. The aforesaid makes it possible for a consumer to see a single large pattern or image on the face surface of the stand from afar.
It is advisable that the face surface of the rims of all of the shelves be located in a plane coinciding with the common face surface of the stand.
It is useful that liquid, solid and granular products be used as the packaged product.
It is advantageous that products selected from the group consisting of alcoholic and nonalcoholic beverages, milk products, perfume products, toilet and hygienic liquids, be used as the liquid products.
It is also useful that packaged perfume be presented as the perfume products, wherein a map of perfume odors and/or a billboard is formed on the face surface of the stand as the image.
It is also advisable that alcoholic beverages be presented as the packaged product, wherein a geographical map or map of wines be used as the image on the face surface of the stand.
It is also advantageous that when a milk product is presented, a map of the fat content of the milk product and the supplements be used as the image on the face surface of the stand.
It is also useful that depending on the product being presented, coordinates selected from the group consisting of “hot-cold,” “sour-sweet,” “male-female,” “flower-tree,” “alcoholic-nonalcoholic,” “fire-water,” “earth-air,” be used as coordinates of the image on the face surface of the stand, formed from lines and columns of packaged products.
It is also advantageous that in order to exactly position the packages on the stand, the numbers of the lines and columns be put on the face side of the packages.
The stated object is also attained in a method for presenting a packaged product on a stand, comprising placing each product unit enclosed in a package on shelves arranged on a frame of a stand, in a plurality of rows and sequentially one behind another in each row with the possibility for forward movement of each package following in the row under the effect of its own weight to the point of removal of the first package in the row by a consumer, the row being limited by a rim, in that in accordance with the invention, the frame and shelves of the stand are used to form a three-dimensional matrix, consisting of rows, lines and columns, in accordance with which each product unit enclosed in a package is placed, packages with an identical product are arranged in an according, designed for that package, row so that the face side of the package is disposed in a plane parallel to a plane of the face side of the stand, wherein the face sides of the packages of the first elements of the rows form a common face surface of the stand, providing information service during selection of the goods by the consumer and/or being a billboard.
The stated object is also attained in that a stand for presenting a packaged product, comprising a frame with inclined, rimmed shelves secured thereon for packages with a product, in accordance with the invention, is a three-dimensional matrix consisting of rows, lines and columns, in accordance with which packages with products are placed on the stand, wherein packages with an identical product are arranged on a shelf in an appropriate row to the depth of the stand, and the face side of the package is placed in a plane parallel to the plane of the face side of the stand, while the face sides of the packages of the first elements of the rows form a general face surface of the stand, providing information service in the selection of goods by a user and/or being a billboard, whe
Latypov Nurakhmed Nurislamovich
Nerushai Sergei Alexeevich
Burns Doane Swecker & Mathis L.L.P.
Gibson , Jr. Robert W.
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