Merchandising – Customer service
Reexamination Certificate
2005-02-01
2005-02-01
Walsh, Donald P (Department: 3653)
Merchandising
Customer service
Reexamination Certificate
active
06848542
ABSTRACT:
A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.
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Burgiss Michael J.
Gailey Michael L.
Holmes Chad S.
Portman Eric A.
Smith Angela King
Accenture LLP
Beauchaine Mark J.
Brinks Hofer Gilson & Lione
Walsh Donald P
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