Method for opting into online promotions

Details Method for opting into online promotions Method for opting into online promotions

2010-05-04

2011-11-22

Retta, Yehdega (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014400, C705S014490, C705S014730

Reexamination Certificate

active

08065186

ABSTRACT:
In a system and method for flexibly offering on-line promotions to visitors of a website hosted by a server, when a user signs up with the website, the server collects a plurality of user data from the visitor. If a user's data matches predetermined criteria from an advertiser, then on-line promotions from this advertiser are included in an opt-in window displayed to the user. The server dynamically generates pricing information for each advertiser according to a flexible algorithm. The flexible algorithm depends on the type and quality of user requested by the advertiser.

REFERENCES:
patent: 6282658 (2001-08-01), French et al.
patent: 2002/0046099 (2002-04-01), Frengut et al.

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