Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2008-03-04
2008-03-04
Robinson-Boyce, Akiba (Department: 3628)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S014270, C705S014270, C705S001100
Reexamination Certificate
active
07340408
ABSTRACT:
A method and apparatus for training a neural network to compute hazard functions for customers and analyzing hazard functions, both for an individual customer, and for set of customers to focus marketing techniques. The hazard function represents the likelihood of churn for a particular customer. The gain in lifetime value is also calculated for each customer which incorporates the present value of the customer with the future value of the customer if a new contract is entered. The overall shape of the hazard function, combined with the gain in lifetime value, specifies what marketing techniques are to be applied together with what additional incentives are to be offered to the customer in order prevent churn.
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Betz, III Andrew Louis
Datta-Read Piew
Drew James Howard
Mani Denkanikota R.
Robinson-Boyce Akiba
Verizon Laboratories Inc.
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