Method for effecting evaluation of consumer goods by test panel

Details Method for effecting evaluation of consumer goods by test panel Method for effecting evaluation of consumer goods by test panel

1990-07-31

1992-02-25

Eley, Timothy V.

Printed matter

Method

434365, 283117, B42D 1500

Patent

active

050907344

ABSTRACT:
In a method for effecting evaluation of consumer products by test panel members, the panel members receive a set of test materials which include an evaluation set of products, a video tape containing a video presentation of members of the evaluation set and means for ordering products free of charge. The choices made by the panel members provide information as to preferences between test products and established brands. The evaluation process is repeated over several cycles to provide information regarding long term purchase habits and product sustainability.

REFERENCES:
patent: 3242592 (1966-03-01), Weeks et al.
patent: 4000915 (1977-01-01), Strom
patent: 4405157 (1983-09-01), Bennett
patent: 4506913 (1985-03-01), Kim
patent: 4817990 (1989-04-01), Krest

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