Method for determining demand and pricing of advertising...

Details Method for determining demand and pricing of advertising... Method for determining demand and pricing of advertising...

2008-03-11

2008-03-11

Hayes, John W. (Department: 3628)

Data processing: financial, business practice, management, or co

For cost/price

C705S014270, C705S016000, C705S037000, C707S793000, C725S032000, C725S037000

Reexamination Certificate

active

10217383

ABSTRACT:
The present invention utilizes customer/user generated data and market available data to provide a framework and guidance for a seller to price advertising time and space for programs offered by a media outlet, and to project future demand for advertising time and space. The invention determines the number available advertising spots (avails) that exist in a market, the projected rating of the avail, the historical advertising avail sales price, and a reasonable target price for each avail. It utilizes avail request information from individual advertising agency clients, sellout data from broadcast media, together with ratings and projections from published rating services (such as Neilsen and CMR) to produce a series of reports that provide needed information to create projections of future inventory, demand and pricing ranges. The reports include avail demand and analysis reports, market blueprint reports, market CPP tolerance reports, pricing grids, and market share trend reports.

REFERENCES:
patent: 6286140 (2001-09-01), Ivanyi
patent: 6338043 (2002-01-01), Miller
patent: 6920464 (2005-07-01), Fox
patent: 6937996 (2005-08-01), Forsythe et al.
patent: 6985882 (2006-01-01), Del Sesto
patent: 7124091 (2006-10-01), Khoo et al.
patent: 2002/0083444 (2002-06-01), Blasko et al.
patent: 2003/0070167 (2003-04-01), Holtz et al.

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