Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2005-03-01
2005-03-01
Hafiz, Tariq R. (Department: 3623)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C706S027000
Reexamination Certificate
active
06862574
ABSTRACT:
The customer segmentation software according to the present invention automatically finds or creates profiles of prototypical customers in a large e-commerce database. The software matches all existing customer data in the database to one or more of the prototypical customers. The resulting customer segmentation is an effective summarization of the database and is useful for a range of business applications. Applications of the customer segmentation system include the development of customized web sites, the creation of targeted promotional offers and the prediction of consumer behavior.
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Boerger Ellen M.
Cunningham Scott W.
Srikant Sreedhar
Hafiz Tariq R.
Heck Michael C.
Lowe Hauptman & Gilman & Berner LLP
Martin Paul W.
NCR Corporation
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