Method for associating advertisements with relevant content

Details Method for associating advertisements with relevant content Method for associating advertisements with relevant content

2007-12-27

2010-12-14

Trujillo, James (Department: 2159)

Data processing: database and file management or data structures

Database and file access

Preparing data for information retrieval

C707S809000

Reexamination Certificate

active

07853601

ABSTRACT:
The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.

REFERENCES:
patent: 2004/0199497 (2004-10-01), Timmons
patent: 2007/0121651 (2007-05-01), Casey et al.
patent: 2008/0046415 (2008-02-01), Henkin et al.
patent: 2008/0147788 (2008-06-01), Omoigui

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