Method for advertising over a computer network utilizing virtual

Details Method for advertising over a computer network utilizing virtual Method for advertising over a computer network utilizing virtual

1999-02-24

2000-03-14

Sager, Mark A.

Amusement devices: games

Including means for processing electronic data

With communication link

463 30, 273461, 705 14, 705 27, A63F 300, G09F 2314

Patent

active

06036601&

ABSTRACT:
A method is provided for advertising within the virtual environments of games. Default images of games are replaced by alternative textures having advertisements implemented therein. An ad server coordinates the matching of ads to demographic data of the game player and properly accommodates ads in formats from game information provided by game sources. The game player is visually influenced by advertisements as he or she views the virtual world of the game, as plug-in software replaces the default images with virtual pictures and figures utilizing an advertisement. View statistics are retrieved from the game player's computer or console to rate viewing effectiveness for ad placement confirmation and billing purposes.

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patent: 5941772 (1999-08-01), Paige
Ward, David, "Games Brake for Commercials," Game Intelligence Magazine, Feb. 1999, p. 20.

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