Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Operations research or analysis
Reexamination Certificate
2011-03-15
2011-03-15
Jeanty, Romain (Department: 3624)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Operations research or analysis
Reexamination Certificate
active
07908159
ABSTRACT:
Methods, data structures, and systems for generating customer segmentation models are provided. Basket transactions are analyzed and classified into a first segment type, a second segment type, a third segment type, or a fourth segment type. A number of the basket transaction within a number of the segment types are separately analyzed to determine sub classifications or sub segments within a particular segment type. Each basket transaction is augmented with a segment type that identifies the segment type classification, and a number of the basket transactions include a segment identifier that identifies the sub segment within a segment type that a basket transaction is associated with. The augmented basket transactions represent a customer segmentation model. In one embodiment, daily transactions are monitored by a script and used to dynamically adjust the customer segmentation model.
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Hsiao Mike Chiufang
Ordonez Carlos
Feeney Brett
Jeanty Romain
Schwegman Lundberg & Woessner
Teradata , US Inc.
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