Interactive video distribution systems – Program – message – or commercial insertion or substitution
Reexamination Certificate
2008-02-27
2011-11-29
Beliveau, Scott (Department: 2427)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
C725S009000, C725S105000
Reexamination Certificate
active
08069459
ABSTRACT:
A method, which comprises: receiving from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream; accessing a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times; consulting said schedule to identify at least one particular television program among those of said television programs scheduled to air on content streams provided by providers different from the provider of the first content stream and whose start times fall within a time window of acceptable viewability relative to the promotional time slot; and causing conveyance of an advertisement for the at least one particular television program during the promotional time slot.
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Heilbron Maarten Boudewijn
Ratsch Peter Werner
Snow Wayne
BCE Inc.
Beliveau Scott
Huerta Alexander Q
LandOfFree
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