Method and system to perform content targeting

Details Method and system to perform content targeting Method and system to perform content targeting

2001-12-14

2008-10-28

Lonsberry, Hunter B. (Department: 2623)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Specific to individual user or household

C725S035000, C725S040000

Reexamination Certificate

active

07444658

ABSTRACT:
A method and system for targeting advertisements. Advertisements are selectively sent to user terminals based on a user classification. According to an embodiment of the present invention, a system defines matches between user classifications and advertisement classifications. User data is collected from a plurality of sources. A system according to the present invention classifies a user, transmits media content to a user terminal, and inserts the advertisement into the media content if a match has been defined between the user classification and the advertisement classification.

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