Data processing: database and file management or data structures – Database and file access – Post processing of search results
Reexamination Certificate
2008-03-28
2011-10-11
Lu, Kuen (Department: 2156)
Data processing: database and file management or data structures
Database and file access
Post processing of search results
C705S014510, C705S014540
Reexamination Certificate
active
08037064
ABSTRACT:
A method and system for displaying a keyword advertisement through retrieval of an optimal landing page associated with a detailed keyword, and displaying the retrieved landing page for a user, instead of displaying a non-specific landing page associated with the advertisement keyword included in the detailed keyword. A method of displaying a keyword advertisement includes: receiving from a user a detailed keyword that includes one or more advertisement keywords purchased by an advertiser and character strings; dynamically retrieving a landing page according to the received detailed keyword; and displaying page information of the landing page for the user.
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Office Action issued on Jul. 11, 2008 to corresponding Korean application, 10-2007-0031534.
Kim Byounghak
Kim Minuk
Song Ki Ho
H.C. Park & Associates PLC
Lu Kuen
NHN Business Platform Corporation
Obisesan Augustine
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